Monday, October 10, 2016

Helvetica: the movie assignment



Mike Parker:
Mike parker helped bring typography into the digital age. He also helped helvetica gain world wide popularity
http://www.fontbureau.com/mikeparker/

David Carson:
David Carson started the trend of the grunge style of typography. He abandoned and broke the old rules of design to make something expressive.
http://www.aiga.org/medalist-david-carson/

Hermann Zapf:
Hermann Zapf created many fonts including Palatino, Zapfino and optima. He served in ww2 as a cartographer.
https://en.wikipedia.org/wiki/Hermann_Zapf#External_links

Erik Spiekenmann:
Erik Spiekenmann and Joan spiekenmann his wife, started Fontshop together. He also designed Berliner Grotesk, FF meta, Nokia sans, and many more fonts.
https://en.wikipedia.org/wiki/Erik_Spiekermann


4. the difference between legibility and communication is that legibility is asking, can it be read, and communication is asking, what am I saying to you.


Helvetica was created in 1957 in Switzerland. It translates to the swiss typeface. It was going to be named Die Neau Haas Grotesk, the latin name of switzerland, but was named helvetica instead. It became popular due to how rational and simple it was. Everyone wanted a font that could be applied universally but was also made sense. Eventually, it became an industry standerd. However, people became tired of it and its blandness, and used their own type face styles. I have learned how type can effect mood as well as the balence between universal neutrality and creative originality.

Tuesday, October 4, 2016

Typography notes

Typography notes
Peter Christy

Legibility:
-choose classic time-tested typefaces
-function over form
-time of invention can be help for historical accuracy
-only experiment if necessary

Serif vs. sans serif:
-serif has little wings
-serif best at smaller size
-sans serif has no wings

font variance:
-too many fonts spoil design
-make fonts complementary
-similar fonts spoil as well
-don’t type in all caps

alignment:
-we read left alignment easier (changes with language)
-credits are in the middle usually

emphasis:
-use italics, bold, size, color, and font to direct focus

Integribility:
-don’t stretch or skew text

Weight:
-have balance in thickness


more:
-rules can be broken, but only for a reason
-spacing is important
-Kerning is between letters
-tracking is a way to do it over wide areas
-rags are the edges of a piece text

Illustration:

-illustration with type is possible

Friday, September 30, 2016

principle and elements of design

color wheel

some extra credit maybe

random band cover

kitten colors

Design:
Principles and elements
(it is for communication not just art)

What is it
-design elements are the building elements
-the principles of design govern the relationships of the elements used and organize the composition
-all photos, art and imagery can be broken down into these building blocks

what are the principles and elements:

Elements
-space(negative too)
-line(different thicknesses)
-color(use different pallets)
-texture(implied)
-shape(natural, abstract and geometrical)
-value(light and dark)
-balance(can be asymmetrical)

Principals
-unity(sense of order)
-variety(repeating elements but with key differences)
-repetition(more is better here)
-harmony(patterns, like unity)
-proximity(using space well)
-proportion(size does matter)
-functionality(why?)

-emphasis(focal point)
Color theory notes
Peter Christy

Color theory:
-primary, secondary, and tertiary colors are layers of color
-primary mixes into secondary and secondary into tertiary
-red, blue, green is primary for computers, yellow instead of green for pigment
-light waves produce color (roygbiv)
subtractive
- darker when mixed
-pigment colors
additive
-light when mixed
-light generated colors
Color wheel:
-nearly infinite colors
-cool(blue green violet) and hot (red yellow orange)
Mixing:
-rgb and rby are the light and pigment ones
Color modes:
-monochrome is one color with different hues
-grey scale is black and white
-web safe is rgb
Modifications:
-tints add white
-shades have black
-tones have grey
Color harmony:
-complementary, on the opposite side of the wheel
-split complementary, moving a bit left or right from complementary
-analogus, next to each other
-quadrilateral, a squar in the middle
-tetrahitric, rectangle
-triad, triangle
intensity:
-color changes in relation to its surroundings
pallets:
-different pallets can convey mood
association:
-not all colors are universally seen the same
why color matters:
-it catches attention for products
-it makes brands recognized
-our moods can be effected


Color notes summary

            The 3 primary are red, yellow, and blue (red, blue, green for light). Secondary colors are two mixed primary colors; examples include green, purple, and orange. Tertiary colors are secondary colors mixing with other secondary or primary colors, to make things like teal, maroon, and lime green. Subtractive colors add up to make black, additive colors add up to white. Pigments are subtractive while light is additive. Color can affect our mood like how blue calms us and how red fires us up. It makes things more recognizable and memorable. Color can shift tones around othercolors depending on which color it is.
Greyscale
Monochrome
Complementary