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Friday, December 16, 2016
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Monday, November 14, 2016
Friday, October 14, 2016
Monday, October 10, 2016
Helvetica: the movie assignment
Mike Parker:
Mike parker helped bring typography into the digital age. He also helped helvetica gain world wide popularity
http://www.fontbureau.com/mikeparker/

David Carson:
David Carson started the trend of the grunge style of typography. He abandoned and broke the old rules of design to make something expressive.
http://www.aiga.org/medalist-david-carson/

Hermann Zapf:
Hermann Zapf created many fonts including Palatino, Zapfino and optima. He served in ww2 as a cartographer.
https://en.wikipedia.org/wiki/Hermann_Zapf#External_links

Erik Spiekenmann:
Erik Spiekenmann and Joan spiekenmann his wife, started Fontshop together. He also designed Berliner Grotesk, FF meta, Nokia sans, and many more fonts.
https://en.wikipedia.org/wiki/Erik_Spiekermann

4. the difference between legibility and communication is that legibility is asking, can it be read, and communication is asking, what am I saying to you.
Helvetica was created in 1957 in Switzerland. It translates to the swiss typeface. It was going to be named Die Neau Haas Grotesk, the latin name of switzerland, but was named helvetica instead. It became popular due to how rational and simple it was. Everyone wanted a font that could be applied universally but was also made sense. Eventually, it became an industry standerd. However, people became tired of it and its blandness, and used their own type face styles. I have learned how type can effect mood as well as the balence between universal neutrality and creative originality.
Tuesday, October 4, 2016
Typography notes
Typography notes
Peter Christy
Legibility:
-choose classic time-tested
typefaces
-function over form
-time of invention can be
help for historical accuracy
-only experiment if necessary
Serif vs. sans serif:
-serif has little wings
-serif best at smaller size
-sans serif has no wings
font variance:
-too many fonts spoil design
-make fonts complementary
-similar fonts spoil as well
-don’t type in all caps
alignment:
-we read left alignment
easier (changes with language)
-credits are in the middle
usually
emphasis:
-use italics, bold, size,
color, and font to direct focus
Integribility:
-don’t stretch or skew text
Weight:
-have balance in thickness
more:
-rules can be broken, but
only for a reason
-spacing is important
-Kerning is between letters
-tracking is a way to do it
over wide areas
-rags are the edges of a
piece text
Illustration:
-illustration with type is
possible
Monday, October 3, 2016
Friday, September 30, 2016
Design:
Principles and elements
(it is for communication not
just art)
What is it
-design elements are the building elements
-the principles of design govern the relationships of the
elements used and organize the composition
-all photos, art and imagery can be broken down into these
building blocks
what are the principles and elements:
Elements
-space(negative too)
-line(different thicknesses)
-color(use different pallets)
-texture(implied)
-shape(natural, abstract and geometrical)
-value(light and dark)
-balance(can be asymmetrical)
Principals
-unity(sense of order)
-variety(repeating elements but with key differences)
-repetition(more is better here)
-harmony(patterns, like unity)
-proximity(using space well)
-proportion(size does matter)
-functionality(why?)
-emphasis(focal point)
Color theory notes
Peter Christy
Color theory:
-primary, secondary, and
tertiary colors are layers of color
-primary mixes into secondary
and secondary into tertiary
-red, blue, green is primary
for computers, yellow instead of green for pigment
-light waves produce color
(roygbiv)
subtractive
- darker when mixed
-pigment colors
additive
-light when mixed
-light generated colors
Color wheel:
-nearly infinite colors
-cool(blue green violet) and
hot (red yellow orange)
Mixing:
-rgb and rby are the light and
pigment ones
Color modes:
-monochrome is one color with
different hues
-grey scale is black and
white
-web safe is rgb
Modifications:
-tints add white
-shades have black
-tones have grey
Color harmony:
-complementary, on the
opposite side of the wheel
-split complementary, moving
a bit left or right from complementary
-analogus, next to each other
-quadrilateral, a squar in
the middle
-tetrahitric, rectangle
-triad, triangle
intensity:
-color changes in relation to
its surroundings
pallets:
-different pallets can convey
mood
association:
-not all colors are
universally seen the same
why color matters:
-it catches attention for
products
-it makes brands recognized
-our moods can be effected
Color notes summary
The 3 primary are red, yellow, and blue (red, blue, green
for light). Secondary colors are two mixed primary colors; examples include
green, purple, and orange. Tertiary colors are secondary colors mixing with
other secondary or primary colors, to make things like teal, maroon, and lime
green. Subtractive colors add up to make black, additive colors add up to
white. Pigments are subtractive while light is additive. Color can affect our
mood like how blue calms us and how red fires us up. It makes things more
recognizable and memorable. Color can shift tones around othercolors depending
on which color it is.
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