Friday, October 14, 2016
Monday, October 10, 2016
Helvetica: the movie assignment
Mike Parker:
Mike parker helped bring typography into the digital age. He also helped helvetica gain world wide popularity
http://www.fontbureau.com/mikeparker/

David Carson:
David Carson started the trend of the grunge style of typography. He abandoned and broke the old rules of design to make something expressive.
http://www.aiga.org/medalist-david-carson/

Hermann Zapf:
Hermann Zapf created many fonts including Palatino, Zapfino and optima. He served in ww2 as a cartographer.
https://en.wikipedia.org/wiki/Hermann_Zapf#External_links

Erik Spiekenmann:
Erik Spiekenmann and Joan spiekenmann his wife, started Fontshop together. He also designed Berliner Grotesk, FF meta, Nokia sans, and many more fonts.
https://en.wikipedia.org/wiki/Erik_Spiekermann

4. the difference between legibility and communication is that legibility is asking, can it be read, and communication is asking, what am I saying to you.
Helvetica was created in 1957 in Switzerland. It translates to the swiss typeface. It was going to be named Die Neau Haas Grotesk, the latin name of switzerland, but was named helvetica instead. It became popular due to how rational and simple it was. Everyone wanted a font that could be applied universally but was also made sense. Eventually, it became an industry standerd. However, people became tired of it and its blandness, and used their own type face styles. I have learned how type can effect mood as well as the balence between universal neutrality and creative originality.
Tuesday, October 4, 2016
Typography notes
Typography notes
Peter Christy
Legibility:
-choose classic time-tested
typefaces
-function over form
-time of invention can be
help for historical accuracy
-only experiment if necessary
Serif vs. sans serif:
-serif has little wings
-serif best at smaller size
-sans serif has no wings
font variance:
-too many fonts spoil design
-make fonts complementary
-similar fonts spoil as well
-don’t type in all caps
alignment:
-we read left alignment
easier (changes with language)
-credits are in the middle
usually
emphasis:
-use italics, bold, size,
color, and font to direct focus
Integribility:
-don’t stretch or skew text
Weight:
-have balance in thickness
more:
-rules can be broken, but
only for a reason
-spacing is important
-Kerning is between letters
-tracking is a way to do it
over wide areas
-rags are the edges of a
piece text
Illustration:
-illustration with type is
possible
Monday, October 3, 2016
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