Design:

Principles and elements

(it is for communication not just art)

What is it

-design elements are the building elements

-the principles of design govern the relationships of the elements used and organize the composition

-all photos, art and imagery can be broken down into these building blocks

what are the principles and elements:

Elements

-space(negative too)

-line(different thicknesses)

-color(use different pallets)

-texture(implied)

-shape(natural, abstract and geometrical)

-value(light and dark)

-balance(can be asymmetrical)

Principals

-unity(sense of order)

-variety(repeating elements but with key differences)

-repetition(more is better here)

-harmony(patterns, like unity)

-proximity(using space well)

-proportion(size does matter)

-functionality(why?)

-emphasis(focal point)