Color theory notes

Peter Christy

Color theory:

-primary, secondary, and tertiary colors are layers of color

-primary mixes into secondary and secondary into tertiary

-red, blue, green is primary for computers, yellow instead of green for pigment

-light waves produce color (roygbiv)

subtractive

- darker when mixed

-pigment colors

additive

-light when mixed

-light generated colors

Color wheel:

-nearly infinite colors

-cool(blue green violet) and hot (red yellow orange)

Mixing:

-rgb and rby are the light and pigment ones

Color modes:

-monochrome is one color with different hues

-grey scale is black and white

-web safe is rgb

Modifications:

-tints add white

-shades have black

-tones have grey

Color harmony:

-complementary, on the opposite side of the wheel

-split complementary, moving a bit left or right from complementary

-analogus, next to each other

-quadrilateral, a squar in the middle

-tetrahitric, rectangle

-triad, triangle

intensity:

-color changes in relation to its surroundings

pallets:

-different pallets can convey mood

association:

-not all colors are universally seen the same

why color matters:

-it catches attention for products

-it makes brands recognized

-our moods can be effected