Helvetica: the movie assignment

Mike Parker:
Mike parker helped bring typography into the digital age. He also helped helvetica gain world wide popularity
http://www.fontbureau.com/mikeparker/

David Carson:
David Carson started the trend of the grunge style of typography. He abandoned and broke the old rules of design to make something expressive.
http://www.aiga.org/medalist-david-carson/

Hermann Zapf:
Hermann Zapf created many fonts including Palatino, Zapfino and optima. He served in ww2 as a cartographer.
https://en.wikipedia.org/wiki/Hermann_Zapf#External_links

Erik Spiekenmann:
Erik Spiekenmann and Joan spiekenmann his wife, started Fontshop together. He also designed Berliner Grotesk, FF meta, Nokia sans, and many more fonts.
https://en.wikipedia.org/wiki/Erik_Spiekermann


4. the difference between legibility and communication is that legibility is asking, can it be read, and communication is asking, what am I saying to you.


Helvetica was created in 1957 in Switzerland. It translates to the swiss typeface. It was going to be named Die Neau Haas Grotesk, the latin name of switzerland, but was named helvetica instead. It became popular due to how rational and simple it was. Everyone wanted a font that could be applied universally but was also made sense. Eventually, it became an industry standerd. However, people became tired of it and its blandness, and used their own type face styles. I have learned how type can effect mood as well as the balence between universal neutrality and creative originality.