FUTURE IS NOW THE T.R.E.E. IS HERE

This is no way related to the ancient lifeforms known as trees

google research assignment

Logo research assignment

Peter Christy

       I have decided to do my research on the Google logo. Google was originally known as backrub but changed their name around a year after that. The original Google logo,created in 1998 looks very similar to the modern one but with some differences. The G is green instead of blue and has a serif typeface. Later, they added an exclamation mark to mimic yahoo and changed the G to blue. In 1999 they removed the exclamation mark and changed the typeface. Slowly, Google make the shadow smaller and smaller until it was gone entirely. Finally, they changed the typeface to sans serif one in 2015 to make the logo we know today. The old small logo was a blue G, but they changed it to a blue, green, yellow and red G. Ruth Kedar, the logo’s designer, wanted the design to look almost “undesigned” and playful. The Green L stands out as the only non primary color on the logo nowadays, this may have been to illustrate that google doesn’t follow the rules. A likely reason for the new sans serif typeface is to make the logo similar to their parent company, Alphabet, which has a similar logo but with the word alphabet and only red text. The Google Logo uses color likely to demonstrate a universal feeling by using primary colors of light and pigment. The typeface also is a simple one that also shows its reach, it doesn’t need fancy type or colors to individualize itself, it is THE simple type and color logo.

Top left: Small logo

Bottom left: Modern logo

Bottom right: Older logo

Top left: First logo

flying type

this was fun

Jr. Guards t-shirt design challenge

Some pixel art

YOU WILL DIE!       lol

Identity kit

final logo design

wall paper thing

A joke only people who have played pokemon and watched terminator will get

Annoying Doge pixel art

I SWEAR THIS IS NOT A CAT. Its a meme

not class work, just posting a pic i made in adobe

FIRE!!!!, wait...wrong temprature

The Muk seal of approval (not an assignment)

ya made him proud

Logo design assignment

Something I did in my spare time

Sun and Moon Hype

the cover for my portfolio

Mettaton's spotlight sparkle

sea font

Something inspirational

one punch man, made of text

Helvetica: the movie assignment

Mike Parker:
Mike parker helped bring typography into the digital age. He also helped helvetica gain world wide popularity
http://www.fontbureau.com/mikeparker/

David Carson:
David Carson started the trend of the grunge style of typography. He abandoned and broke the old rules of design to make something expressive.
http://www.aiga.org/medalist-david-carson/

Hermann Zapf:
Hermann Zapf created many fonts including Palatino, Zapfino and optima. He served in ww2 as a cartographer.
https://en.wikipedia.org/wiki/Hermann_Zapf#External_links

Erik Spiekenmann:
Erik Spiekenmann and Joan spiekenmann his wife, started Fontshop together. He also designed Berliner Grotesk, FF meta, Nokia sans, and many more fonts.
https://en.wikipedia.org/wiki/Erik_Spiekermann


4. the difference between legibility and communication is that legibility is asking, can it be read, and communication is asking, what am I saying to you.


Helvetica was created in 1957 in Switzerland. It translates to the swiss typeface. It was going to be named Die Neau Haas Grotesk, the latin name of switzerland, but was named helvetica instead. It became popular due to how rational and simple it was. Everyone wanted a font that could be applied universally but was also made sense. Eventually, it became an industry standerd. However, people became tired of it and its blandness, and used their own type face styles. I have learned how type can effect mood as well as the balence between universal neutrality and creative originality.